A full sales audit
We go through your numbers, your CRM and real recorded appointments. You get a scorecard on every person who sells for you and a dollar figure on what your close rate is costing you.
For home service business owners
We'll get your team's close rate up 5 to 10 points in 90 days. Or you don't pay.
You're already paying for the leads. We build the sales system your team is missing: we find where your reps are losing sales, write your process into a playbook, and train it into your team one skill a week, coached from their real appointments.
Book your close rate call →
30 minutes with Gil. We go through your numbers and show you what a 5-point lift is worth.
- 90 daysDiagnose, train, prove
- Your CRMMeasured on your own numbers
- $0 riskNo lift, no fee
26% → 35%Close rate · Cris Berman, Gutterworks
2 of 14 → 56%Closing ratio · Isaac Sandler, Art Masonry
$112KMonth in sales · John White, first sales job
Individual results from reps Gil has coached. Not typical, and not a promise of yours.
The real problem
You're paying for leads your team isn't built to close
Most owners we talk to either never learned to sell, never learned how to train a team, or simply don't have the hours to do it. Nobody's to blame. But here's what happens next:
- No systemThere's no sales process to follow, so every rep makes up his own.
- Reps wing itNo training, no standard and no team culture. Effort fades and so does engagement.
- Up-and-down monthsA great month, then a dead one. Results swing with whoever happens to be hot.
- Living off easy yesesThe homeowners who were going to buy anyway close. Everyone else walks.
What it sounds like in your sales meeting
- "They need to think about it."
- "Those leads were trash."
- "They're broke."
- "They were just shopping."
Those aren't the problem. They're symptoms. Each one is a lead you already paid for, lost because there was no process to convert it.
The leads aren't the problem. The missing system is.
Do the math
What would 5 to 10 more points be worth to you?
Keep buying all the leads you want. This is the money sitting in the appointments you already have. Use last month's rough numbers. Nothing here is sent anywhere.
Your sales today at 25%$100,000/mo
At 30% close rate (+5 pts)$120,000/mo+$20,000 more every month (+20%)
At 35% close rate (+10 pts)$140,000/mo+$40,000 more every month (+40%)
What you get
Everything your team needs to close more
Your sales process, written down
Rapport, discovery, presentation, pricing, objections, closing and follow-up. Everything you do on a good appointment comes out of your head and onto paper, built for your ticket and your homeowner.
A playbook your team runs from
Scripts for every stage, an objection library, and a one-page checklist your reps take into every appointment.
Weekly training and role-play
Every week we teach it, demonstrate it, drill it and hand out the assignment. This is the part that makes it stick.
Weekly appointment reviews
Real recorded appointments from your own team, broken down in front of the room, so a mistake gets fixed once instead of repeating all month.
And for your reps
- Personal goals tied to the company's goals
- A repeatable process for every appointment
- Coaching on their own recorded appointments
- A scorecard to see their own progress
How it works
Diagnose. Train. Prove it.
We find where your sales are leaking before we train anyone, train your team one skill at a time, then prove the result on the same scorecard we started with.
Phase 1
Diagnose the team
No training happens until we know exactly where your company is losing sales.
- Kickoff with you: your goals, your numbers and your sales culture
- Goal-setting with every rep, tying their income goals to yours
- Sales Performance Audit of your numbers, by rep
- Review of real recorded calls and appointments
- A baseline scorecard for every rep, stage by stage
You receive the Baseline Audit Report and a live KPI dashboard
Phase 2
Build the process. Train it.
One stage of the sale at a time, written into your playbook and drilled until it sticks.
- Teach, demonstrate, role-play, feedback, assignment, every week
- Daily role-play on that week's skill
- Every rep's real appointments reviewed against the process
- Your playbook written section by section as the team learns it
You receive your complete Sales Playbook
Phase 3
Prove it and hand it off
You see exactly what changed, and your team keeps running without us.
- Every rep re-scored on the baseline scorecard
- Show rate, close rate, ticket and revenue per appointment compared to baseline
- New goals set for every rep
- You, or the person you choose, trained to keep the training going
You receive the Results Report, before and after
What your reps get trained on
- FrameFirst impression, authority, agenda and control
- DiscoveryThe questions that find the real reason they called
- Pain & impactThe cost of doing nothing, in their words
- PresentationEvery option tied to what they said
- PricingPresenting price and financing, and when not to discount
- ObjectionsPrice, "think about it," spouse, competitor and more
- ClosingTrial closes, the ask and firm next steps
- Follow-upOpen estimates, no-decisions and ghosting
Every week of the program
Reps don't get better from a seminar. They get better from reps.
Weekly
Team training
Teach, demonstrate, role-play, feedback, assignment. One stage of the sale, every week.
Daily
Role-play
On that week's skill. Every rep plays both the rep and the homeowner.
Weekly
Call reviews
Real recordings broken down live on the group call, down to the sentence where the deal turned.
Every recording
AI sales review
Recordings not reviewed live are scored against your playbook, stage by stage, with notes back to the rep.
Weekly
Owner check-in
KPIs, each rep's progress against their goal, and sign-off on that week's playbook section.
Real reps. Real results.
A beginner, a struggler and a strong rep
Three very different starting points. Same process. All three moved. In their own words, used with permission.
The strong rep
Cris Berman
Gutterworks
26%→35%
Already good, and still selling on instinct. With a process and coaching his close rate went up 9 points, and his personal sales went from about $700K to $1.2 million in his first year.
The struggling rep
Isaac Sandler
Art Masonry
2 of 14→56%
He closed two of his first fourteen appointments. After coaching he reached a 56% closing ratio, and his pay went from about $1,000 every two weeks to around $10,000 a month.
The beginner
John White
Gutterworks
Never sold→$112K month
No experience and no bad habits to unlearn, just a process to follow. His last two months were $112,000 and $108,000 in sales, and his pay nearly tripled.
Individual results, used with permission. Not averages, and not a guarantee or projection of what your team will do. See our Full Disclosure.
At least 5 points on your team's close rate. Or you don't pay.
How we measure it
Your baseline is your team's close rate over the 90 days before we start. We compare it with the last 30 days of the program. Both numbers come from your own CRM, so you can check every one.
Points, not percent
Five points means a team closing at 25% goes to at least 30%. Half a point doesn't count as a win.
25% → 30%25% → 26.25%
What we ask of you
Keep appointment volume close to where it was, have your reps attend training and record their appointments, and give us access to your numbers. One missed session doesn't void anything. Full terms go in writing before we start.
Who coaches your team
You get the founder, not a junior coach
Gil Colon has spent 12 years in sales leadership and is a Grant Cardone Certified Business Coach. He's on your calls, in the role-plays and listening to your team's recorded appointments.
- We sell your reps on your company. Their personal goals get tied to yours, so they're selling for themselves, not just for you.
- Coaching, not a report card. Reviews show where each rep needs help, so you can back them, not fire them.
- Built on your best rep. The playbook starts from what your top performer already does well.
- We work around your calendar. Training fits around appointments, not the other way around.
Straight answers
Is this right for you?
A fit if you
- Sell high-ticket residential jobs: roofing, windows, siding, gutters, kitchen & bath, remodeling, HVAC replacement, pools and similar
- Have 2 or more dedicated sales reps and steady appointment flow
- Will take part, and your reps are open to coaching and recording
Not a fit if
- Your real problem is not enough appointments. We don't generate leads.
- Your techs do the selling, or your average job is small
- You want a magic script instead of a process your team practices
Is this just sales training?
No. Training is one piece. We audit your numbers and appointments first, write your process into a playbook, train it one skill a week, review real appointments, and train you, or the person you choose, to keep it going. Training without the rest is why most sales training wears off in three weeks.
How much of my time does it take?
You're with us for the kickoff and the audit review, then a weekly owner check-in to go over KPIs, rep progress and that week's playbook section. At the end, we train you, or the person you choose, to run the training yourselves.
Why guarantee close rate instead of revenue?
Close rate is the number your reps control, and it means the same thing to a $1M company and a $10M one. Revenue moves with the season, your lead flow and your pricing. Close rate tells you whether your team got better at selling, and you can check it yourself in your CRM.
Do we have to stop buying leads?
No. Keep buying as many as you want. We make each appointment you already have worth more.
My reps are veterans. Will they push back?
Some will, at first. That's why we coach from their own recordings: it's hard to argue with the exact moment a sale was lost. And because the playbook starts from what your best reps already do, and each rep's goals are tied to it, it doesn't feel like outsiders telling them how to do their job.
What happens after the 90 days?
You keep everything we build: the playbook, scripts, objection library, checklist and scorecards. They're yours to run with. If it makes sense for both of us to keep working together after that, we'll talk about it then. There's no automatic renewal and no obligation.
We don't have a sales manager. Is that a problem?
No. Most of the owners we work with don't. Right now you're the sales manager whether you meant to be or not, and that's exactly why it's hard. We build the system so it doesn't depend on you being in every deal, and at the end we train you, or the rep you choose to lead, to keep it running.
Your reps are in homes this week. How many will close?
For your bottom line
More signed jobs from the leads you already pay for.
For your peace of mind
A result you can check in your own CRM, with the risk on us.
For your team
Reps who know what they're doing, and get paid like it.
For you
A sales team that doesn't need you in every deal.